Tickets for the New York service have been on sale for a month now. Any ideas as to how they have been selling?. I've not seen any advertisements so far, nor is there any mention of the service on LTN's website. Thought they would have been shouting about this from the rooftops.
I suppose though, with the first flight still some ten weeks away, and being a business only service, seats will tend to sell much closer to departure date, than those of airlines selling a mix of both business & economy seating.