Well, best of luck.
Not much in the way of detail in the initial reports I've seen, but I play cards close to my chest as well.
I have some trouble with Mr.Payson's math. Room for 1.25 business airlines and he wants to be the quarter of an airline? Also, I'm sure you know Canada's route systems are primarily linear and covering YVR,YYC,YEG,YWG,YYZ,YUL,YOW,YHZ,and LAX on sked service with 5 aircraft will be quite a trick with any kind of frequency. Business travellers like frequency - No. 1.They also like on-time departures and arrivals, non-stop direct and if an aircraft goes mechanical - a replacement flt or a/c (and not 10 or 24 hours later). China and meals are nice but down on the list.
There is some skepticism among analysts and industry watchers. Some quotes...
"I think it's dead on arrival"
"Whether they'll be able to get the people out, and to do it often enough to become profitable, remains to be seen". Well, what do they know?