BMI - Too expensive; therefore fewer passengers!
BHD Flyer,
BMI passenger numbers from BHD are failing for one main reason only..... cost!
I work for a consultant and we regularly have people travelling between Belfast & London for business meetings (Both London-Belfast-London & Belfast-London-Belfast).
It is well known by both ourselves AND the company that books our travel that BMI is the expensive option. We simply no longer consider BMI when booking flights. Easy etc will always be cheaper, no matter how far away the actual date of travel is from booking time.
In the business sector, where profit is important, there is simply no excuse for wasting money on a more expensive produt that is essentially the same.
It is unfortunate for BMI that the recent re-structuring has also left the customer somewhat confused as to what exactly his/her money is buying. The low cost /no frills airlines leave no doubt and continue to do it cheaper. Like all succesful business ventures, BMI needs to indentify which market it is chasing and then provide and market its product accordingly. This is not being harsh or unfair to BMI, this is simply how business works.
Regards,
Shuttlebus