Let us all pray the airport doesn't get some pointless celebrity name tag.
There are a few quotes on the BBC website
www.bbc.co.uk/nottingham that strike me as odd, for example:
""Michael Copestake, of Marketing Derby, said: "It hasn't helped the East Midlands to develop itself as a region and that has been a problem.
"If we are going to promote the East Midlands as an area to do business in, if we've got the main airport that doesn't carry that logo it doesn't achieve that objective." ""
The last time I looked at the terminal front, the airport's website, it marketing material, the words east and midlands were written all over it.
The most important thing is clarity. And it is a fact that at the moment some websites list the airport as :
FR - East Midlands (EMA) in its booking drop down list, but regularly refer to it as Nottingham (East Midlands) in its marketing, including the big poster in the check-in hall.
EZY - Nottingham East Midlands (EMA) on its drop down, East Midlands on its route map (with the dot hovering somewhere over Stratford on Avon!)
WW - Nottingham East Midlands (EMA) on its dropdowns, Nottingham EMA on its route map.
TOM - Nottingham East Midlands on the dropdown, Nottingham on the route map.
T3 - Nottingham (EMA) on the dropdowns, Nottingham on the route map.
As regards the arrivals/departures displays at other airports:-
ALC is showing both WW and EZY flight s to/from NOTTINGHAM/EAST MIDLANDS
EDI is showing WW flights as to/from NOTTINGHAM
DUB is showing FR flights to/from EAST MIDLANDS
GRO is showing FR flights to/from NOTTINGHAM/EASTMIDLANDS
BRU is showing BD flights as to/from Nottingham
It could be a good idea if the airport sticks with one name but actively encouraged a standard across all websites and airports to display the name.
It should either be listed under E, or N, in the dropdowns, and the same name used on route maps (preferably with the 'dot' roughly in the middle of Derby/Nottingham/Leicester - easyJet take note!)
I have not found any other region with the same amount of parochial rivalry as exists between Derby, Nottingham and Leicester. So no doubt we will have to endure the next 2 months of pointless headlines in the Evening Telegraph, the Post and the Mercury, all scrapping over words and a vain loyalaty to a city - what's the point in that??? Surely it benefits all, businesses, holiday makers, backpackers, inbound tourists, the hospitality industry, etc etc to have a growing and successful, well connected local airport - isn't that what EGNX seems to be right now, and seems to keep on being??
WHY CHANGE?? Can we honestly, between us here on this forum, come up with 3 VALID reasons to change from the current Nottingham East Midlands Airport??