I tend to agree with MB. AP have spend years saying that going direct an Operator is not the sensible thinig to do and that block hour programmes dont work - I remember an ad of theirs that read "it's smarter to charter" in an attempt to sell against the netjets product.
Yet now they are offering 25 hour blocks and operating their own aircraft.
I am all for develping your company but I would suggest that you should never be so negative towards your competition because when you end up copying them you can look a little foolhardy.....
Anyway, best of luck to all involved, hopefully it wont affect the chaps on the groung too much.