It is all about the dollar spent by the punter. I am flying to Perth and back in a couple of months and am saving $500 on the three of us by returning on Virgin. $500!! I personally have flown just the once on them and swore never to get on again as long as I live but for $500, I have proven myself wrong. That is $100 an hour that I can spend on inflight cans to fit in with the rest of the passengers.