The quality and choice of merchandise on the aircraft is also decided by the cost to the company of stocking that particular product. A lot of companies target the airlines to promote their products and will offer these products at very attractive discounts. This means the airlines can enjoy a larger profit on the actual sale price when the cost price is so low.. .Of course they like to stock the products that sell, thats why you often find that they all look alike. . .Duty free ranges bring a lot of money back to the company at very little cost to them. Often the brochures are completely paid for by the advertising companies to showcase their products so the airline doesn't have to pay for that either.. .Perhaps some of the things that are on board are tacky to us but as they say beauty is in the eye of the beholder. <img src="tongue.gif" border="0">