Moggie
In the real world, when you are in the downturn area of the business cycle, being "less in the ****" than the other guys (your comeptitors) is about as good as it gets.
This applies to most businesses, not just airlines.
The strongest build up reserves to survive the bleak periods, the weak perish.
It is easy to throw rocks at BA, as they are a big target (very big) and they are going through a rough patch, but as I said in my earlier post they are a very good ambassador for the UK: I know, as I travel frequently and talk to many other business people from other countires who rate their service and view it as being representative of the UK.
Its about time we supported the company (and I do not work for them) as we should for ALL our airlines in these difficult times.