Bean_Counter I am worried for your airline if your measure of success is to be "less in the **** than the other guys"!
The Ayling years were characterised by muddled strategy (set up GO, plan to sell it off when it is strong enough to hurt you, 737 into, out of, into LHR etc.) Yes capacity reduction was a good move but alienating the people who EARN the revenue whilst boosting the numbers of those who COST money was not smart.
If your cabin and flighdeck crews are unhappy it shows in their work. Bob made them angry by trying to belittle them and prompted an unnecessary cabin crew strike/3 days sick that made your airline look silly. Bob blew a fortune on "Project Eutopia" which made your paint schemes a laughing stock. Bob oversaw all this with people like Mr Spurlock advising him.
They say that enough monkies with enough typewriters could recreate the complete works of Shakespeare. However, I do not believe that lots of bean counters with an ever decreasing number of beans will rescue an airline.