It amazes me that you lot sit in judgement on a subject where you do not have the training to comment authoritatively.
As far as I know, Spurlock never visited a flight deck to tell you how to fly and whilst this is a R&N network so you are entitled to your opinions, I regard these as being those of gifted amateurs some way away from their day job, where you are professionals without question.
I do have a bit of training in business and I won't tell you how to fly either, but I can tell you that 34 is a perfectly good age for a director of strategy - 10 year splus experience is more than enough. There is no such concept as seniority in business - you get there by performance.
On the subject of prior experience, how do you learn to handle engine failures????? in the sim of course and such equivalent tools are also(amazingly) available to business people to understand past trends and allow them to work through future scenarios too.
BA is a big company, with all the good and bad things that go with that status.
However, it is on balance a company that does a good job in promoting UK plc (as also do Virgin, bmi, Britsh European and others)
Whatever you may think of the strategy, it looks a darn sight more robust than Swissair's from where I am sitting.
[ 01 November 2001: Message edited by: Final 3 Greens ]