PPRuNe Forums - View Single Post - New Book- Airline
View Single Post
Old 4th Aug 2001, 18:58
  #1 (permalink)  
euroboy
Guest
 
Posts: n/a
Cool New Book- Airline

Interesting new book called "airline. Identity, Design and Culture" by Keith Lovegrove.

The book looks at the cabin crews role from the marketing and image side of an airline. Shows the different uniforms worn from early days up to fairly present times, including the glam years during the 60`s and 70`s.
It looks at the food and service styles going on to the cabin design and interior. This leads on to the different marketing campaigns over the years. Loads of pics.

Book is published by Lawence King and costs £19.95.

[ 04 August 2001: Message edited by: euroboy ]