Many years ago, someone at CAA took the gyroplane accident statistics, and viewed them in a particular way that had a great impact on me:
there is a 1 in a million chance of dying if;
(i) one drives a car on a British motorway for 7 hours;
(ii) one rides a motor cycle for 10 minutes;
(iii) one flies a gyroplane in the UK for 3.5 seconds
Go figure