This is exactly why Jetstar international is busting it's nut to take over the universe. Dixon thinks he can get market share back from Emirates by expanding Jetstar Int...it's the same line in the sand he drew with respect to Virgin and the set up of Jetstar domestic.
Be interesting to see how much Dixon actually dilutes the Qantas brand in his quest to try and woo passengers from EK,SQ etc by getting them to fly here there and everywhere on Jetstar. But if you ask any deluded Jetstar employee, they will tell you they will win the war against Emirates....yeah right!
The only way Dixon will succeed is to offer full service, higher yeilding Qantas flights with a Jetstar cost base......maybe in 5 years time we will see that?