I am with Jedi on this one.
Look at your site as a path way and not a dead end.
Imagine as a user you want to flow through your site and still have websites to go off to.
I am still reading '
SEO for Dummies' and it has loads of good tips that were never taught to me at university.
One of the best sites to link your site to is the BBC site
Use the weather page as a link is my advise
... I have linked a the BBC Motorsport page to a motorcycle site I have made - works well too. If you show google you only 'hang out' with other good sites they will give you a better rating.
No more tips or I'll have no customers/business and I'll never be able to get my PPL done
Andy
(web designer)