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Old 18th Sep 2006, 13:30
  #27 (permalink)  
Taildragger67
 
Join Date: Aug 2001
Location: Stuck in the middle...
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Al E. Vator's point #3 is spot on.

You blokes need to get some good relationships going with the press.

The Board certainly appears to have - I wouldn't exactly be backing a favourable run on a certain network.

I suggest to have a hope of winning, you'll need to get good media advice, get someone who looks good on camera, can interpret industrial and flying jargon into bogan-speak and can come up with good, hard-hitting soundbites for the TV news.

The last war had PR as one of its major battles. Your foe has oodles of cash and experience on that front. You'll need to be just as smart (so no in-fighting) as them. They will look for any and every chink in your armour.

Good luck. Not to say you can't win, but I reckon you'll need it. Add get ready for some nasty tactics and sleepless nights.
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