Skiesfull reply is the most accurate. Carbon fibre brakes work best when they have one steady application, not lots of smaller ones. While taxying, crews are trained, if the taxy speed is getting a bit high, to apply the brakes in one steady application, not 'dab' them. When landing, a lot of ailines SOP is to select reverse, and as posted this puts the reversers in the corrct position if they are needed in anger, and then use the brakes to slow the aircraft. Obviously this is quiter, but the main reason is that the cost of the wear on the brakes, (overhaul etc) is less than the cost of fuel for using full reverse, and the wear on the engine (cyling up to a highr speed and down again). One airline I know will actually make a tech log entry to say full reverse was used. This is for the engine monitoring department to keep track of it.