DA and Lowerlobe -
Agreed and agreed... Though I am sure it will be managed to some extent by crew in making up for management's lack of thought and direction - no different to most QF flights, hey?!
Don't you dream of a flight WITHOUT hot chocolate and apples? I know I do!
Seriously though some/most British charter airlines have done a similar service for at least five years now whereby only pax who purchase a meal at time of ticketing are served one onboard. Think of it just like delivering the SPMLs... Alot of them! Not sure if they carry spares to flog off some more? Britannia even sell ice creams!
BALert -
As far as pillows and blankets... AC is/was charging for them on all North American flights and they are not reclaimed by the airline. Some sort of whizzbang material. The pillow is blow up though. I
think JQ domestic is selling blankets now?
The gap between Jetstar and QF is narrowing at an alarming rate lately.