Sonique wrote ....The AO and QF 767 flights were always FULL. How could they have not been making money ? .....
A full load does not always mean profit, Costs and revenue make up the mix and sometimes revenue does not exceeed the cost. A Jetstar Asia operation will mean one of two things -
1. a very confused market, and
2. more profit or a smaller loss.
The "Planning Department" Space Cadets at Qantas HQ have either convinced their masters that this is really the way to go or told them that this is the way to go as this is what they wanted to hear.