Final3 with you on that. I even have to fly Ryan (yes, really) quite often, as my job means I sometimes have to go to places other airlines don't reach... frankly, on a say, London - Pescara run, would you rather go direct in a couple of hours or transit through Rome, spending about 6 hours getting there ? Choice of airline is really - at least for me - largely dictated by the task at hand. Horses for courses, really.