I think the main point is low cost operators at least operate from the provinces and on a daily basis to the destinations that many pax want. The like of BA do not unless you fly from LHR,LGW,MAN or BHX. While i have used many low cost and so called full service airlines I really dont see much of a difference - or perhaps I am oblivious to it now - seat allocation being maybe the only exception - however the likes of Flyglobespan etc all offer that anyhow. BA did not even have any blankets or pillows on the evening jaunt down to Budapest the other week, a non interested crew and I was not particularly happy about who i was sitting beside - but hey you pay your money and you take your choice as posted earlier! Might as well have gone EasyJet at a much cheaper price.