Just some food for though for mr. Frantz from Wikipedia
Objectivity
* Unequivocal separation between news and opinion. In-house editorials and opinion (Op-Ed) pieces are clearly separated from news pieces. News reporters and editorial staff are distinct.
* Unequivocal separation between advertisements and news. All advertisements must be clearly identifiable as such.
* Reporter must avoid conflicts of interest — incentives to report a story with a given slant. This includes not taking bribes and not reporting on stories that affect the reporter's personal, economic or political interests. See envelope journalism.
* Competing points of view are balanced and fairly characterized.
* Persons who are the subject of adverse news stories are allowed a reasonable opportunity to respond to the adverse information before the story is published or broadcast.
* Interference with reporting by any entity, including censorship, must be disclosed.