ORK Promotion
Point taken CR. However, regional airports are no longer attracting a broad spectrum of airlines but increasingly are becoming the homebase for one or two airlines e.g. Jet2 and BMI at Newcastle. After all FR are doing more to promote SNN than the SAA. EI unlikely to do the same for ORK. Therefore the CAA should take the lead and join forces with EI/RE and other airlines together with Cork/Kerry tourism and promote Cork abroad as a quality product e.g. fly with an upmarket LCC; use a smart looking terminal as port of entry/exit and enjoy what the region has to offer - Kinsale; food in West Cork etc.
For the local market i.e Munster, the CAA should talk up ORK's interlining options. While SNN gets you from A to B, ORK gets you further with its direct connections to user friendly hubs such as AMS; CDG and (hopefully) PRG. Again, rather than glossy photos, a world map such as currently used on the CSA website would suffice.
The CAA could be creative by rotating its marketing campaign between airlines using the airport to counter any perceived bias. I'm sure that if the CAA was willing to use part of its budget to promote airlines based at ORK, it would attract more of them.