...press release on their website saying the airline is experiencing a 62% rise in bookings ...
Well, since they have been going such a short amount of time, it is only natural for them to be able to say this!
In the mid-90s, I recall being in an enterprise where we could legitimately calim a 30% rise - because we had started from (almost) zero! Nowadays, teh growth is only about 8%.
I don't deny them their chance to publicise their product but let's hope everyone remembers their basic maths.