I just read this in the lunchtime paper myself, can't say I was overjoyed at the news.
I would hope that once this does find its way onto long haul, and make no mistake, it will find its way there pretty quickly, that some sort of restriction would be placed on the use of the service, I can just imagine how fun it would be trying to get some sleep down the back, at 2AM with some person on their phone all night and others ringing at close intervilles.
Well I guess it was only a matter of time, if not FR someone else was sure to do it sometime soon.