I have had some of the best, and some of the worst flights I ever experienced with Virgin.
This has nothing to do with what is in the amenity kit, or however well the bar may be stocked.
It is simply down to the incredible variation in cabin service - some really happy that you are there, others downright surly and rude.
Until Branson and his management team address this, then the airline will be no more than an also-ran.
A great pity, as I have always been a strong brand-evangelist of Virgin.