I partly 'get it' SXB - it's about choice.
It's NOT about about spurious claims that new 738's are 'cattle trucks', or that e.g. Stansted - Carcassonne (or as some might say, nowhere to nowhere) is now considered 'cherry picking' or that 'only £40' is a notional saving. I certainly don't get this constant harping on about 'point to point' being a problem. Would a policy of making everyone change at Charleroi make some sort of sense to you?
It's good for you that can pay extra for everything but most of us have to make choices constrained by our income and personally I couldn't care less what car you drive or where you take lunch.
Therefore, I don't 'get it', that an airline that happens to be convenient and economic for me arouses such hostile emotion in people who never go near it and need never go near it.