To me, it's not about price alone. I just made a reservation on a route where several locos offer service. Ryanair tendered for GBP25. A competitor wanted GBP53. I paid the higher fare and no, I'm not expensing this one.
Why? I'm no Ryanair-basher but having looked around their website, I'm alarmed by the childish rant about security restrictions. In these difficult times, nobody claims the measures are perfect but little is achieved by stirring things up. Thoroughly unprofessional job. So they can whistle for my business.