I fear the RN is going to regret this in the same way as the RAF did with Lambretta, Ben Sherman, Next and Paul Smith. The roundel is no longer associated with the RAF in the minds of young people; indeed, I'm sure the new RAF logo simply makes them think we're sponsored by such a company!
Does the RN really think that it can increase recruiting by devaluing its most recongisable symbol? This will either be an expensive flash-in-the-plan, or a long-term decline in the White Ensign's status as a unique symbol of the RN.
The only way for us to make sure young people are aware of the Forces is to do what every other country on the planet does, and teach them at school about what we do for the country and the world.