From the
Telegraph, 16 Aug 06:
The Royal Navy is selling its trademark White Ensign logo to appear on products ranging from clothes to computer games in what it says is an attempt market its "quality brand" to potential young recruits.
The Senior Service hopes that by licensing the use of images, including those of the Royal Marines Commandos, Fleet Air Arm and Submarine Service, on high street merchandise it will raise awareness of the Navy as a career prospect among a target group aged between seven and mid-teens.
Capt Brian Warren, the Navy's publicity director, said yesterday that the marketing exercise was a deliberate attempt to appear "trendy and cool" to a young audience. "If one or two old Navy veterans have their noses put out of joint, then so be it," he said.
Simon Cresswell, IMG's vice-president of licensing ....He predicted that merchandising companies would be keen to have the logo on their products.
"It would appear on packaging and labels, not necessarily emblazoned across the front of T-shirts," he said ''The sort of items we would be looking for include outdoor clothing and footwear or board games and computer software involving strategy and initiative." High-energy drinks could be another market opportunity.
So Ppruners, what product do you think would most benefit from the White Ensign brand, and why?
