A HUGE number of seats were offered for a quid, but we were informed the uptake was around 50%, and the airline continued to run with more empty seats than full ones. And I also recall that adjusting routes did little to improve load factor.
I don't really care what your "targets" were - The business lost a ridiculous amount of public and private money and went bust - end of story.
In deference to blazing_ air I will move on from EUjet.
Unless you possess a crystal ball, you have no more knowledge of what the year-round market is for AGP at Manston that I do. Aviation is too volatile an entity for that.
I too reckoned there was some kind of tour operator market in Kent, and was surprised to see how empty the Seguro aircraft were (although I saw yesterday the number of vehicles in the car park had risen from 9 to 10!!).
One does not need to to be an expert to know that without "bums on seats", a business cannot function.