Daz
I think you'll find the local bus company in Slough carry more passengers than BA but that doesn't mean they are providing the same, or better, type of service.
That said, let's assume you've sold me. I'm going to Baku again next week, now I'm assuming that because RYR are such a huge and professional organisation they fly to Baku. I've decided to take RYR but I want to have a seat that, more or less, folds into a bed, I would also like a four course dinner before retiring. Or maybe I'll watch any one of 15 movies. On the way back I'll drive to the airport but at the last minute I have a problem so decide to stay for another week. I'm assuming that my RYR business class ticket allows my secretary to call them, and get an immediate answer, and allow her to rebook a flight I should have been on hours ago to another flight next week.
In life, you get what you pay for...Enjoy your big mac