Oh, and swedish:
10% margins in business is tiny at an operating level
Have you seen the operating margin of Tesco and the like?
Also, a sustained 10% margin at BA is easily sufficient to pay off the entire pension deficit
Overstress
By the way I also have an ATPL before you ask, but also have business experience.
PS: Part of BA's problem is that it fails to attract top-notch management at the higher level. eg: selling 'Go' is widely regarded as the corporate blunder of the decade....