Originally Posted by GreatCircle
What a shift from award-winning sparkling diamond service to fake shimmering diamante.
The 'New Business Model' (NBM) has been universally dubbed as 'Nigel's Big Mistake' within the company. It was an ill-conceived idea at a time when knee jerk reactions were the order of the day. An initial improvement in the bottom line was more as a result of reduced overheads than increased revenue. But penny-pinching and loosing track of the big picture is a recurring theme these days, or is it just fattening up the calf to be sold off to the highest bidder?
A vast amount of business traffic have voted with their feet as a result, but BA aren't complaining boasting something like a 15% improvement in that department!
It is usually ill advised to look backwards rather the forwards, but only now can we see how good the 'Diamond Service' really was, and I for one really miss that scone and clotted cream!
