Perhaps we as a group should offer a chance to take the right hand seat" to any jounos that are interested and write about "dearthtrap plane, hero pilot" etc stories.
Then, depending on the particular journo, we could take them flying. A good journo could enjoy the delights of a trip around this green and pleasant land, with a couple of pfl and go-arounds thrown in to demonstrate that these things aren't the horror stories they are made out to be. The more poisonous version of the breed (I am thinking of the tosser that did piece in the Mirror last year about the Liverpool bay crash) could have things like spins, recovery from unusual attitude and general "throw it around the sky a bit" lessons.
Seriously, why do we not extend this invitation to the jounos. To be fair, the only exposure they have to aviation is taking the wife and kids to Marbella every year. Perhaps if we were to take some up and show them what the training involves, without scaring the **** out of them, then we might get a better press.