When we flew with First Choice to Bulgaria at the beginning of the month we paid an extra £3/4 each for a meal and when it came we noticed that even though everyone onboard was offered the meal, a lot of people (in our section of the plane anyway) refused it. It was a dinner time flight, so it's not as if you were being served roast chicken dinner at 3am or anything. Anyway, those who refused it missed out on one of the best airline meals I've ever had.
On the way home however, almost everyone took the meal, even though it WAS 3am and it was a pretty mediocre cottage pie.
