Ever seen the movie 'Falling Down' with Michael Douglas? - There is a classic scene in which he is at Burger King and its 10:29am by his watch and he wants his breakfast.
He's not asking for much, but when he's told "sorry sir - breakfast has now finished, so you will just have to choose from the all day menu now", he's not a happy customer.
The customer is always right! - Regardless of establishmet.
Its a great movie - get it out to watch.
Bo!