10secondsurvey
Are Boeing not talking about the opportunity to put bed cabins in the new supersized 747 due in a few years?
No doubt - just as they have been since the 747 was introduced some 35 years ago!
When the A380 visited LHR about a month ago, I saw one TV 'news' item that had the bloke walking around a cabin mock-up and talking about the possibility of gaming tables, gymnasium and showers etc.
When the 741 entered service, most carriers used the upper deck as a small smoking room, with lounge seats. I seem to recall one carrier advertising that each first class pax had two seats, due to the number of loung seats. Before long, they took out the lounge seats and put in regular seats. Over the next decades, the seat has got larger and flatter and is considerably better than it was then but NO carrier has put in the fanciful stuff. I confidently predict that no one will!
There was a feature article about the lower deck staff rest area that could be used as ... a gymnasium and a casino and a special prayer room for muslims. But I don't think that anyone has done anything other than use it for staff rest.
If it don't make money - it won't happen and folks that have lie flat beds are not going to pay more for just a bit more. If they can afford a lot more, then they will go private. The adverts are for pax to build brand awareness, not for the carriers!