I think one of the main issues that the EU has with the airlines is the fact that you seem to get through to the final stages of booking before you actually findout how much it is going to cost you. Some people will click and accept regardless as they might have spent 5-10 minutes already and not wish to start over again on another carriers website. Having the full price up front at the first search page on the website would make it much more transparent.
As an aside my "favourite charge" is the online booking fee that Aer Lingus add on for you taking the time to go online and saving them the cost of paying a travel agent employing or reservations clerk to take your booking. Nice if you can get it! Of course this gets added on pretty late in the booking process.
Last edited by potkettleblack; 20th Jul 2006 at 15:22.