Sure, 7 quid is whopping if everyone charges 10 and you're the only one charging 17. But that's not the case. As far as I know RYR are the only ones flying that cheap, and we're talking dirt cheap, so I don't agree that it is a dramatic increase. Even if the ticket price is 100 euro, another 7 isn't exactly a show stopper. If it is, people need to rethink their lives.