A list of passenger names has been released and among others it included two top judges from High court, a professor(speculation are that he is the Vice chancelor of the local university)2-3 army oficers with two of them being high ranking officers and quite a few doctors...
here is the complete list from PIA
http://www.piac.com.pk/ERP/PK688.asp
PK688 (Multan - Lahore) Accident
Pakistan International Airlines regrets to confirm that one of its Aircraft Fokker operating PK-688 from Multan to Lahore was involved in an accident at 1200 hours PST.
At the moment information is being gathered from the accident there were 41 passengers and 4 crew on board.
PIA Media info cell can be contacted on 111-786-786 for updates.
List of Crew and Passengers OnBoard.
Passengers
1 Mr. Abdul Rehman
2 Mr. Aftab Hussain Khan
3 Mr. Ahmed Ejaz
4 Mr. Ejaz Ali
5 Mr. Arshad Azad
6 Mr. Asmat ullah Khan
7 Mr. Imtiaz Anwer
8 Mr. Ishfaq Ahmed
9 Mrs. Kanwal Iqbal
10 Mr. Malik Saeed
11 Mr. Mirza Arshed Baig
12 Mr. Mohammad Irfan
13 Mr. Mohammad Murtuza
14 Mr. Raja Ifthikar Ali
15 Mr. Saleem Shah
16 Ms. Sameena Mushtaq
17 Mr. Shakhi Muhammad
18 Mr. Sohail Ahmed
19 Mr. Waseem Ahmed
20 Mr. Zia Haider
21 Mr. Abdul Rauf
22 Brig. Aftab Ahmed
23 Mr. Ali Imran
24 Mr. Altaf Hussain
25 Mr. Anjum
26 Ms. Eish
27 Brig. Farhat Sabir
28 Dr. Farheen Fatima
29 Dr. Farzana Kausar
30 Mr. Habib
31 Capt. Mrs. Hasnain
32 Dr. Humaira Ashraf
33 Mr. Muhammad Aslam Shad
34 Mr. Muhammad Arshad Latif
35 Mr. Muhammad Islam Gill
36 Mr. Muhammad Naeeem Moghal
37 Justice Muhammad Nawaz Bhatti
38 Capt. Naveed Tariq
39 Justice Nazeer Ahmed Siddiqui
40 Professor Muhammad Naseer Khan
41 Ms. Tehseen Zehra
Crew
1 Capt. Hamid
2 First officer Ibrar Chughtai
3 Ms. Tabana Jamil
4 Ms. Amirah Sikindar Azeem