Let's start a rumour.
Maxjet buy out Eos, Spurlock pockets a few million, they flog off the 757s, stick about 15 of the Eos sleeper seats in the front cabin of each of their 767s, and offer both services on the same aircraft.
Actually Maxjet seem to be capturing some attention in the UK as well, there's a continuing "infomercial" on LBC radio in London with free flights as a competition prize. It must get them a lot of exposure for the spend.
They probably aren't affecting the revenue of BA/VS/AA greatly (apparently transatlantic business travel is well up overall this year) but there will be a small nuisance value.