It used to be military practice (assuming plenty of surplus runway) to hold the nose off for "aerodynamic braking" - reduces brake energy and maybe tire wear as well.
25-30 years ago after a few runway overruns by commercial pilots, Boeing & McD-D discouraged this for airline ops. Haven't heard anything lately, but the risk of overrun through misjudgement does seem to outweigh the brake wear benefit.
PS - Keeping the nose up is a standard practice for soft-field landing in light aircraft. And if you're buying your own tires & brakes, you can effect some real economy here!