As I have said before, the CEO appears to be following a well worn business strategy that assumes his competitors are idiots, and that he can drive them out of business by supplying product at less then the full cost of production. Once his competitors are out of business, he reasons, he can raise his prices and recoup his losses, then go on to make squillions.
A reading of the accounts suggests that the actual
business of flying people from one place to another doesn't make much money. Its the "extra's" that make the dough.
Unfortunately the "punters" eventually work this out and act accordingly.
