Heres an update.
I reported them to e bay. I then went on the new e bay chat help and e bay actually telephoned me from Utah!! to verify they were talking to me in the UK.
It occured to me that "they" could be part of the scam, but hey...whatever. Anyway, they removed all the non jim sales and whilst we were dealing with this the sales all re appeared on e bay again.
All removed again and my e bay details have all been changed. Investigation started.
No I have never fallen for a phishing scam....
I then e mailed the git who was doing the sales, and the silly sod responded!!
I warned him to keep looking over his shoulder as I knew where he was and that I hoped he like hospital food.
Even if I am in the UK and he (or she) is in the USA!!!