I did warn you.
Some very sensible comments here. Get the basics right then worry about the shops. Apart from the bars, cafes and the basics like WHS and Boots, most of the poncy shops are empty most of the time anyway.
Pax figs down therefore build more shops? What about finding out why figs are down and tackle that first? Customer service? Usability? Apron condition? Capacity? Nah, not enough shops. Obvious really.
Time for the fat controller to leave.