I know it is getting to be a cliche', but that recent quote keeps coming back to mind.
"Thomson. Like Ryanair ... but smaller"
Our image has gone down the pan in a few short years.
I was pleased to hear that our callsigns were changing (again) but the latest version isn't quite what I was hoping for and actually makes it even harder. Oh, and Stokholm radio put me through to TOPJET ops by mistake. Took quite a while to work that one out!
(PS On the longhaul in-flight video they advertise our own flights with ads for ThomPson)