Flybe grow route markets to two to three times their current size when they compete against legacy carriers like BMI Regional. Why because their cost structure is 30-35% less.
I doubt if you'll find an airline with a lower cost structure than bmi regional. It's run from a rented annex in a hangar at Aberdeen. The crews self position in hire cars and take a packed lunch to work. You must be confusing it with bmi mainline - a different airline/management/AOC.
Unless I've missed something Flybe don't operate SOUAMS and haven't announced an intention to do so?