As understand it, current advice from Boeing is that you don't need to pre set the control wheel into wind at the start of the run, but use small amounts of control wheel as nesessary to keep the wings level during the run and rotation. The concern is that pre setting could lead to overcontrol. Large control wheel input can have an adverse effect on directional controlability near Vmcg due to roll spoiler drag.
(But in the Piper Cub I use full into wind aileron at the start of the take offl!)