PPRuNe Forums - View Single Post - BA to make U-Turn in their Business plan
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Old 19th Jun 2001, 03:25
  #12 (permalink)  
AMEX
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Cool

Low cost doesn't always mean the cheapest.
Just bought a ticket with BA over the internet for £164 LGW-LYS.Reason is because a LGW-GVA with EZ was £180 which when compared with BA's offer, wasn't such a good deal.
BA is an airline who sees a bit further ahead than most of the others. If BA is at loss, the others will follow within 1 year. Conversely, when BA changes its strategy (and get dragged in the mud for it) things are already improving whilst the competion is still a year or two behind (regarding product on offer, market targeted, capacity changes,...).
BTW I am not talking about the North American market, as I know very little about it.


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If you can't save the engine...save the airframe


html and the img tag don't work in signatures AMEX, so I've pasted your grenouille above to see if it does....atb, mate. £6



[This message has been edited by Sick Squid (edited 20 June 2001).]