As usual, the media have got it completely wrong!
BA is still focussed on the premium (profitable) end of the business, and thus BA has not changed its strategy of cutting capacity, and focussing on premium passengers.
What it is doing is trying to shed the reputation that it is an expensive airline when compared to low cost carriers. We all know (well do you?) that (apart from the single rule...so take a return against a rweturn) the walk up fares of the low costs against BA are roughly the same!!
Thus BA are trying to let people know that the cheap fares are there, and always have been, and are roughly the same as the low costs!!!
So sorry guys, no change of strategy here!! In fact you will probably see AF & LH cutting capacity in the not so distant future. They cannot sustain the current level of growth in the current market conditions!